revolve is a retail EVOLUTION.
As Small Business Director at the Detroit Economic Growth Corporation, Michael pioneered an innovative partnership model to activate vacant storefronts through a combination of temporary businesses, art installations and events. REVOLVE used pop-ups as a cutting-edge marketing and engagement tool to recruit and grow full-time businesses, spark private investment and improve the image of neighborhoods.
Program impacts (18 months of operation)
Activated 17 sites
Started 8 full-time businesses
Launched 16 pop-ups
Implemented 20 art installations
Sparked 30+ instances of media coverage


